Google Merges AI Power into Search Experience: An Unravel

  • Ayten de Goede
  • 03-08-2023

Google is gearing up to incorporate artificial intelligence (AI) into its search experience, further solidifying its presence in AI technology after successfully launching Google Bard, a rival to OpenAI's ChatGPT. The search engine giant invites users to experience the AI-infused service through its 'Search Labs' testing platform.

In an announcement made at Google I/O, the tech behemoth unveiled its AI-inspired 'generative search experience', or SGE, transforming search results delivery. In this innovative system, users pose queries into the search bar and receive AI-curated responses accompanied by images and pertinent web material. The advanced approach aims to offer better navigation and more rapid access to required information.

The SGE's foremost appeal lies in its visual clarity. This feature brings search results to life, making it easier for users to comprehensively grasp the content. The AI-based tool delivers an overview of the information first, providing a snapshot of search results and creating an intuitive and efficient search experience.

Another exciting variant is the system’s ability to accommodate more personalized user experiences. The updated format encourages exploration and deeper inquiry into subjects of interest. The SGE feature is designed for dynamic learning, feeding users with additional AI-made results as they delve deeper into their topics of interest. This personalized approach redefines interactive searching.

Lastly, Google’s AI-driven generative search experience promotes immediate product recommendations. This instant sum-up of relevant product information adds a new dimension to the Google browsing experience. In conclusion, through the AI-powered generative search experience, Google is revolutionizing online searches, increasing efficiency and personalization, and shaping the future of search experiences.

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